Workshop on Cultural Tourism
Date(s) - 12/03/2014 - 21/03/2014
Santa Cruz de Tenerife
The second event was hosted and organized by Sociedad de Desarrollo de Santa Cruz de Tenerife and the theme of the event was: the Workshop on Cultural Tourism.
The international workshop held in Santa Cruz de Tenerife in the period 26 – 28th March 2014 brought together experts in the fields of culture and tourism development, NGOs and business representatives from Bulgaria, Greece, Italy, Malta, and Sweden. During the three-day workshop, participants took part in technical visits, conferences, lectures, and meetings with cultural and tourist agents and local institutions in order to exchange experiences and conceptualize common strategies and measures for the development of their cultural tourism offer. Florentino Guzman Plasencia. He outlined that the project aims to increase the ability of the municipalities to meet the needs of the rapid growth of cultural tourism and to develop appropriate strategies and products to promote in the future.
Along with Florentino Guzman Plasencia, in the workshop participated the manager of OAC, Jerome Cabrera, and the official chronicler of Santa Cruz de Tenerife, Luis Cola. In addition, the fifth Vice President and Minister of Employment and Economic Development Council of Tenerife, Efraín Medina, and the Minister of Museums and Centres, Amaya Conde, were part of the delegation who presented to the international participants the management model of Santa Cruz de Tenerife. The TECT Network members discussed the challenges in the fields of culture, tourism and SMEs development on local, national and European level, shared the policies, addressing these challenges and identified measures for joint actions in the relevant fields. The measures agreed were incorporated into the strategic priorities of the Network and published for comments and suggestions from citizens.
The main cultural tourism sites were presented to the international participants, including: the Guimerá, Tenerife Arts Space (TEA), the Museum of Nature and Man Theatre, Castillo de San Juan and Powder House, the Church of San Francisco, the Museum of Fine Arts.
The workshop was completed with a conference open to the public, involving the European partners, tour operators and representatives of various organizations and institutions. The conference included presentations and discussions on the following topics: Dr. Eduardo Parra Institute of Political and Social Science La Laguna University, “»Canarias 2020: new tourism paradigms”; Business Association “Zona Centro”; Dña. Aida Cedrés, Director of the Product Engineering Department of Turismo de Tenerife (Tourism development corporation of Tenerife); «Challenges and Policy of the European Union.» Ilina Yakova Municipality of Sandanski, Bulgaria; Mr Julian Zarb, lecturer at the University of Malta‐Institute for Tourism and Culture and representative manager of a NGO of sustainable tourism. “The importance of considering community based tourism and local tourism planning for localities on islands”.